Bartenders Reveal 'Shocking' Marketing Techniques

A Danish bartender came up with an idea that he thought might bring his bar some publicity: what if the bartenders wore shock collars, and the patrons could shock them whenever they wanted? His boss didn't like the idea at first, but it must have grown on him because their antics are the talk of the peninsula. The man behind the idea, Kristian Warthoe, and fellow bartender Mikael Meldgaard met up with RightThisMinute to talk about their alcohol-fueled marketing sensation.