Thailand’s super-rich have not given up luxury despite the pandemic that has paralyzed the country and crippled its economy.
To the contrary, the gap between rich and poor has continued to widen; and Thailand is now one of the most unequal nations in the world, according to the World Health Organization.
Some companies have also seen the situation as an opportunity, such as Silver Voyage Club, which has retooled its concierge service to satisfy the cravings of the elite, delivering quality meals from top-notch restaurants in black limousines.
The company launched White Glove Delivery in October last year after its concierge business stalled in the wake of the global business slowdown.
Its founder Jakkapun Rattanapet said top clients are wealthy individuals working in VIP banks. He said the service is only introduced for account holders who have at least US$1 million at their disposal.
Items on the menu include Wagyu beef, seafood and dim sum served in 20 restaurants in luxury hotels listed in the Michelin Guide. Customers’ meals are delivered in carefully packaged boxes with their own distinctive white gloves.
With alcohol no longer on the menu, many grocery stores still rely on delivery to generate revenue. Restrictions on Bangkok’s restaurants were slightly eased to allow customers to eat socially.
Most people don’t know but Thailand has 27 billionaires, with the Chearavanont family, which heads the agricultural and industrial conglomerate CP Group, topping the list with an estimated value of US$27.3 billion.
An increasing number of restaurants are also relying on delivery apps to reach customers who stay at home, according to various media reports. Dalian, a Chinese restaurant in downtown Bangkok, reportedly earns about 10,000 baht (US1,500 dollars) a day on delivery orders, according to its manager.
The economic downturn is forecast to reach six percent or worse this year as the pandemic has brought with it the inconvenience of restricted freedom of movement. Hundreds have donated food, but not enough for the millions of people in the capital Bangkok.
更多 ChinaPost 新聞
日本天才少年發明防疫神器 眾驚呼「比唐鳳厲害」｜Japanese teen designs app to record whereabouts amid pandemic
免出國超夯國際觀星點 台灣最美夏季銀河就在這！ | Explore the most beautiful night sky in Taiwan!
新增1人確診 30多歲女從英國返台中鏢｜Taiwan reports 1 new imported case, brings COVID-19 tally to 439