誠品書店專訪:24小時不打烊敦南誠品吹熄燈號

By Shelly Yang, The China Post
雙語新聞The China Post
<p>陪伴讀者30年不熄燈的誠品敦南店即將於2020年5月31日正式謝幕。|Eslite Dunnan Bookstore, which has been open 24 hours a day for 30 years, will close on May 31, 2020. (Courtesy of Eslite Bookstore)</p>

陪伴讀者30年不熄燈的誠品敦南店即將於2020年5月31日正式謝幕。|Eslite Dunnan Bookstore, which has been open 24 hours a day for 30 years, will close on May 31, 2020. (Courtesy of Eslite Bookstore)

【看英文中國郵報學英文】享譽國際的誠品書店已經成為台灣之光。

Eslite Bookstore is often called the pride of Taiwan. 

陪伴讀者30年不熄燈的誠品敦南店即將於2020年5月31日正式謝幕。登上CNN評選全球最酷書店,全世界第一間24小時不斷電的書店,成為台灣最具代表性的文化指標。

Most people don’t know, however, that Eslite Dunnan Bookstore, which has been open 24 hours a day for the past 30 years, will close on May 31. As the first 24-hour bookstore in the world, the Dunnan store was praised by CNN as one of the “coolest bookstores in the world.” It has since become one of the most famous cultural landmarks in Taiwan. 

The China Post 特別企劃訪問到誠品書店通路事業群資深協理張曉玲、公共事務處資深協理曾喜松與襄理黃盟祺,帶各位讀者認識誠品書店如何成為享譽國際的「台灣文化指標」。

Ahead of the closing, The China Post interviewed Seer-Song Tseng, director of the Public Affairs Division and Lynn Chang, senior director of the Channel Business Group and invited them to share on how Elite Bookstore has become the pride of Taiwan.

敦南誠品內來自一位法籍建築設計師的裝置藝術。| The art installation “100 Colors” was designed by a French architect Emmanuelle Moureaux(Courtesy of Eslite Bookstore)
敦南誠品內來自一位法籍建築設計師的裝置藝術。| The art installation “100 Colors” was designed by a French architect Emmanuelle Moureaux(Courtesy of Eslite Bookstore)

第一間誠品書店創立於1989年,店址就位在台北市仁愛路圓環。1995年,搬遷到現今店址。當初宣布遷店時,收到顧客意見回饋,讀者問反映「為什麼不能有一家不打烊的店。」

In 1989, the first Eslite bookstore was located on the Ren’Ai Roundabout in Taipei. In 1995, the bookstore was relocated to the present address. After announcing its plans to move to the new location, Eslite Bookstore received feedback from readers, among which someone wrote: “Why can’t we have a bookstore that runs every day 24 hours.”

到5月31日熄燈,累積共18萬6000多個小時不斷電,也創下世界紀錄,30年走來誠品書店從一開始只賣書籍,後來延伸到音樂、表演廳、電影院等,近年來許多分店更以複合式商場經營,讓大家看見更多台灣在地文創品牌,但是仍堅持初衷保持「閱讀」信念。

As of Dec. 31, 2019, the Eslite Dunnan bookstore had been open for over 186,000 hours without closing, setting a world record for bookstores. Over the past 30 years, Eslite has gradually developed into a comprehensive cultural space with a performance hall, movie theaters, and galleries. Meanwhile, it has pursued a hybrid business model — combining traditional bookstores and shopping malls — that has made local brands in Taiwan come under the spotlight. Still, the core focus is on promoting reading, that would never change.

顏色視界主題書展。|A book exhibition in Dunnan Bookstore (圖/誠品敦南店|Courtesy of Eslite Bookstore)
顏色視界主題書展。|A book exhibition in Dunnan Bookstore (圖/誠品敦南店|Courtesy of Eslite Bookstore)

隨著敦南誠品書店即將結束營業,不少人關心敦南誠品書店的下一步,究竟這間傳奇書店,會不會永久地消失在台灣呢?

As the closing day is drawing closer, readers are concerned about the future of the 24-hour Elite Bookstore. “Will this iconic bookstore become history?” This may be the common question that comes to every reader’s mind.

「其實我們一直有在考量新店的地址,但會不會再開一間24小時營業的書店,答案是肯定的。不過新店地址要考量諸如交通動線、商圈顧客、維繫現在既有顧客需求和大樓設備等因素,長期以來內部都有在討論,不過還沒有定案。」張協理針對這個問題,語帶保留,沒有把話說死。

We have been seeking out to choose the new location of the store. Yet, if you ask me whether there will be another 24-hour bookstore, then the answer is “Yes,” Chang said. However, the factors that must be considered when relocating an operation include transportation, business district, customer needs facilities of a building, etc. Although the company has been discussing the relocation, however, everything is not settled down yet, she said.

她說道,「未來有計畫一定會再和大家宣布,在歇業前也會有一系列的特色活動,像是古書特賣會,會和愛書人分享600本稀有藏書。」

“We will announce plans if there’s any new progress. Besides, there will be a series of events ahead of the closing date such as an old book clearance, in which 600 rare books will go on sale,” Chang said.

雖然新址尚未有定案,但如此有特色的書店,甚至成為外籍旅客眼中來台固定會去的觀光景點,相信即使今天的敦南誠品書店歇業了,未來能夠再浴火重生,繼續締造下一個經典書店。

Although the new location has yet to be decided, many are hopeful that this won’t be the last day of the distinctive bookstore which has won the hearts of foreigners and Taiwanese alike. They are eagerly awaiting the day it should re-open.

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