Tim Cook Opens Apple Event With Emotional Tribute to Steve Jobs

Apple CEO Tim Cook opened the company’s September 12 product event with an emotional tribute to Steve Jobs in the newly opened theater named after the late co-founder of Apple.

Apple’s presentation began with a presentation featuring a voiceover of Jobs, before Cook began by saying, “It was only fitting that Steve should open his theater. Not a day goes by that we don’t think of him.” Noting Jobs’ 2011 death, and the opening of the theater at the company’s new campus, Cook added, “It’s taken some time but we can now reflect on him with joy instead of sadness.”

Cook also talked about new releases from Apple, including a new Apple Watch and Apple TV, and he is later expected to announce details for the new iPhone X. Credit: Twitter/Jeremy Kaplan & Digital Trends via Storyful