時尚界最火紅「虛擬KOL」Lil Miquela：擁有百萬IG追蹤者的她，甚至不是「人類」？

Ray Lee, Ariel Lin
<h3>19歲女孩Lil Miquela</h3><p>來自洛杉磯，現年19歲的Lil Miquela便是其中佼佼者。擁有巴西與西班牙血統，Lil Miquela總是跟上最新趨勢的時髦穿搭，齊瀏海、雀斑與雙包包頭的個性造型，吸引了超過百萬的全球追蹤者關注。</p><p><a href="https://www.instagram.com/p/BdOPDFVFDpJ/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>
<h3>時尚KOL新星</h3><p>熱愛時尚的她，出門的穿搭絕不馬虎。Alexander Wang的胸衣外搭襯衫、Stussy的落肩丹寧外套穿法，亮眼風格也吸引潮流店家邀請她出席開幕。</p><p><a href="https://www.instagram.com/p/Blwr0IJFlEu/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>
<p><a href="https://www.instagram.com/p/BgH-20IFp9H/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>

See the original post on Instagram

lilmiquela@Instagram
<p><a href="https://www.instagram.com/p/BgEqBPmlqNP/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>

See the original post on Instagram

lilmiquela@Instagram
<h3>真實身份揭秘</h3><p>然而看到這裡，你是否覺得照片裡的Lil Miquela有哪裡不對勁--事實上，她是矽谷人工智慧科技公司Brud所創造的「虛擬人物」，由包括設計師、軟體工程師的12人團隊打造，以擬真的豐富主題，打造生動的個人形象。</p><p><a href="https://www.instagram.com/p/BfwRsWCFvkh/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>
<h3>全方位經營</h3><p>不止是穿衣花瓶，Lil Miquela版面上除了KOL必備的穿搭照片，也會在Instagram上分享看法，針對時事回應，與真人沒什麼不同。<strong>她甚至直接告訴大家，自己並非「人類」，擁有屬於自己的個性</strong>，讓追蹤者們對她感到更加好奇。</p><cite>Instagram</cite>

全方位經營

不止是穿衣花瓶，Lil Miquela版面上除了KOL必備的穿搭照片，也會在Instagram上分享看法，針對時事回應，與真人沒什麼不同。她甚至直接告訴大家，自己並非「人類」，擁有屬於自己的個性，讓追蹤者們對她感到更加好奇。

Instagram
<p>針對教育議題進行評論。</p><p><a href="https://www.instagram.com/p/BlbypbJlidL/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>

針對教育議題進行評論。

See the original post on Instagram

lilmiquela@Instagram
<p>弔念韓國偶像團體SHINee成員鐘鉉。</p><p><a href="https://www.instagram.com/p/Bc2gqNRlaAn/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>

弔念韓國偶像團體SHINee成員鐘鉉。

See the original post on Instagram

lilmiquela@Instagram
<h3>反映年輕世代</h3><p>除了19歲加州女孩必朝聖的Coachella音樂季，風靡年輕世代的「刺青」文化，也成了這位社群偶像的生活主題。</p><p><a href="https://www.instagram.com/p/BhhpX1DF76k/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>
<p><a href="https://www.instagram.com/p/BjY7mhWlD2s/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>

See the original post on Instagram

lilmiquela@Instagram
<h3>穿搭潮流品牌</h3><p>美國青少年現正流行的潮流風格，也在她身上完整展現。</p><p><a href="https://www.instagram.com/p/BiVJsHjA_Im/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>

穿搭潮流品牌

美國青少年現正流行的潮流風格，也在她身上完整展現。

See the original post on Instagram

lilmiquela@Instagram
<p><a href="https://www.instagram.com/p/BiQ0yGkFRja/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>

See the original post on Instagram

lilmiquela@Instagram
<h3>拓展交友圈</h3><p>虛擬人物的身份，並不妨礙她拓展社群版圖。已是時尚圈火熱話題的她，也少不了和時尚人士、知名造型師等人合影。<em>（圖為時尚創意總監Giovanna Battaglia Engelbert）</em></p><p><a href="https://www.instagram.com/p/BhP1gIoFfAO/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>
<p>她甚至也有虛擬人物好友-ˍ「BLAWKO」（@blawko22）是位以不露臉為特色的年輕小夥子，熱愛街頭嘻哈文化，擁有自己的影音頻道，對於政治種族問題也很有想法。</p><p><a href="https://www.instagram.com/p/BhpcArwFRvK/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>
<h3>社群媒體效應與反思</h3><p>針對Lil Miquela引起熱潮的現象，許多人開始反思社群媒體的真實性。因為<strong>即便是「人類KOL」的Instagram頁面，都有可能散播著刻意塑造的影像及內容。</strong>而他們，又與這些虛擬人物有何不同呢？<br></p><p><a href="https://www.instagram.com/p/Blt2C9FFCPq/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>
<h3>虛擬KOL存在意義</h3><p>Shudu創造者Cameron-James Wilson認為，虛擬KOL的存在，能夠喚醒人類思考類似「種族多樣性」的特定議題，例如Shudu本身就是一位黑人模特兒。</p><p><a href="https://www.instagram.com/p/Bf37kZzFZ42/?taken-by=shudu.gram" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>shudu.gram@Instagram</cite>
<p>而虛擬人物能夠讓人類跨越性別、種族、以及任何身份的藩籬特性，或許也揭示了一個現象--<strong>在虛擬的世界中，我們都將有機會成為任何人。</strong><br></p><p><a href="https://www.instagram.com/p/Be1ib0TFENT/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>
<p>無論是抱持觀察的心態，或是不以為然，除了留心這個結合科技、社群操作的最新時尚現象，可能對未來「消費」或「媒體環境」帶來的改變，數位時代影響人們生活與思想之大，也值得我們深思！</p><p><a href="https://www.instagram.com/p/Bg7S0OUl_Zw/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>
<p>【延伸閱讀】</p><p><a href="https://www.harpersbazaar.com/tw/celebrity/celebritynews/g20677901/10-celebrity-don-t-use-social-meadia/" rel="nofollow noopener" target="_blank" data-ylk="slk:「我不認為它能衷心地詮釋我們的生活。」10位拒用社群媒體的好萊塢星光;elm:context_link;itc:0;sec:content-canvas" class="link ">「我不認為它能衷心地詮釋我們的生活。」10位拒用社群媒體的好萊塢星光</a></p><p><a href="https://www.harpersbazaar.com/tw/culture/lifestyle/a1783/editors-letter-are-we-ready-for-digital-world/" rel="nofollow noopener" target="_blank" data-ylk="slk:【總編輯專欄】面對數位世界，你我準備好了嗎？;elm:context_link;itc:0;sec:content-canvas" class="link ">【總編輯專欄】面對數位世界，你我準備好了嗎？</a></p><p><a href="https://www.harpersbazaar.com/tw/celebrity/celebritynews/g22569068/12-igpost-price/" rel="nofollow noopener" target="_blank" data-ylk="slk:用IG追蹤數換得的廣告收入超乎你想像！2018年IG貼文排行榜天價公開;elm:context_link;itc:0;sec:content-canvas" class="link ">用IG追蹤數換得的廣告收入超乎你想像！2018年IG貼文排行榜天價公開</a><br></p><p><a href="https://www.harpersbazaar.com/tw/fashion/personalstyle/news/g141/sigapore-fashion-queen-yoyo-cao/?" rel="nofollow noopener" target="_blank" data-ylk="slk:新加坡時尚圈的風格Queen－Yoyo Cao;elm:context_link;itc:0;sec:content-canvas" class="link ">新加坡時尚圈的風格Queen－Yoyo Cao</a></p><p><a href="https://www.instagram.com/p/BgmxQvEFzGt/?taken-by=lilmiquela" rel="nofollow noopener" target="_blank" data-ylk="slk:See the original post on Instagram;elm:context_link;itc:0;sec:content-canvas" class="link ">See the original post on Instagram</a></p><cite>lilmiquela@Instagram</cite>